1. What is a Communications Review?

A Communications Review looks at how your brand communicates – across your website, social channels, internal documents, email templates etc.

Think of it as a “health check” for your brand language. We identify what’s outdated, inconsistent, confusing, or simply no longer aligned with who you are today.

The goal is to bring greater clarity and consistency to how your business communicates.

2. Why would my business need one?

Over time, businesses evolve. Teams grow, customer expectations change, and different people begin communicating on behalf of the brand. A Communications Review helps bring everything back into alignment.

Common signs it may be time for a Communications Review include:

• your brand sounds different depending on who is writing
• your messaging hasn’t been reviewed for several years
• your website and social channels feel disconnected
• your business has evolved but the language hasn’t
• you’re unsure how best to explain what you offer.

3. What do you review?

We review the key places where your business communicates, including:

• website content
• social media bios and profiles
• LinkedIn company and leadership profiles
• email templates and customer communications
• customer-facing messaging and scripts
• brand positioning and value propositions
• tone of voice and messaging consistency.

Where helpful, we may also review internal communication that influences how teams speak externally.

4. What is a Brand Positioning Review?

This step clarifies what your brand stands for and what makes it different.

When positioning isn’t clearly defined, messaging often becomes inconsistent. The review helps establish a clear foundation your team can understand and communicate confidently.

5. What is ‘Messaging Alignment’?

Messaging alignment ensures your brand communicates consistently across different channels.

We develop a messaging hierarchy that outlines:

• your core message
• key messaging pillars
• supporting statements
• tone of voice guidance
• preferred language and phrasing.

This gives your team a structure they can easily apply when communicating on behalf of the business.

6. What do we leave with at the end of the review?

You’ll receive:

• Clear Brand Positioning – a defined identity your team can communicate confidently
• Prioritised Recommendations – practical actions with quick wins and longer-term improvements
• Implementation Guidance – support to help roll out the updates clearly and consistently
• Ongoing Communications Checklist – a practical checklist to help keep brand and communications assets up to date.

In short: clarity, consistency, and confidence in how your brand is communicating.

7. Does the review include new copywriting?

If we identify messaging that is clearly out of alignment, we may recommend updated language or draft revised copy for key areas. Any copywriting work would be discussed and scoped separately.

8. How long does the Communications Review take?

Most reviews are completed within two to three weeks, depending on the number of materials being reviewed and the level of analysis required.

We’ll confirm the timeline before the review begins.

9. What happens after the review?

Once the review is complete, you’ll have a clear set of recommendations for improving how your business communicates.